About
The CODE of Conduct™ — A System That Builds Strong Kids
What is the CODE of Conduct™
The CODE of Conduct™ is a practical character-development framework created by Amin Touati to help children build the life skills they need to succeed in school, sports, and life.
It focuses on four pillars:
C — Confidence
Kids learn how to believe in themselves through small wins, consistent practice, and controlled challenges. Confidence is not a gift — it’s a skill that can be trained.
O — Objectives
Goal-setting is a superpower. Children learn to create simple, clear objectives and follow a plan. They learn accountability, planning, and progress tracking.
D — Discipline
Real discipline is not punishment — it’s self-control. It’s the ability to do the right thing even when it’s hard. Kids learn habits, routines, respect, and responsibility.
E — Excellence
Excellence means showing up with your best effort, every day. It teaches children to embrace standards, value improvement, and take pride in their behavior.
Why the CODE Works*
✔ Built on 20+ years coaching thousands of kids
✔ Backed by child-development science
✔ Easy for parents and teachers to apply
✔ Engaging, fun, and simple for kids to understand
✔ Proven inside Antara Academy and schools across the UAE
