Jiu-Jitsu Coach. Author. Creator of C.O.D.E. of Conduct®.

Using Martial Arts to Prepare Children for Life

For more than two decades, Amin Touati has used Jiu-Jitsu not only to teach children how to defend themselves, but to help them develop the confidence, discipline and character needed to face life.

Dubai, UAE · Worldwide
Confidence Objectives Discipline Excellence
Confidence Objectives Discipline Excellence

More Than Jiu-Jitsu

Amin Touati is a Jiu-Jitsu black belt under Royce Gracie, author, educator and founder of Antara Jiu Jitsu Academy in Dubai.

For more than 20 years, he has coached children, adults and professionals through martial arts.

His experience includes teaching thousands of children as well as training members of Dubai Police and security personnel serving H.H. Sheikh Sultan bin Khalifa bin Zayed Al Nahyan.

Over those years, one lesson became increasingly clear:

The greatest value of martial arts isn’t learning how to fight. It’s learning how to deal with life.

That belief became the foundation of the C.O.D.E. of Conduct®.

20+ Years

Coaching

Royce Gracie

Black Belt

Founder

Antara Jiu Jitsu

Creator

C.O.D.E. of Conduct®

Author

The Grand Title

Gallery

More Than 20 Years On The Mat

C.O.D.E. OF CONDUCT®

Four Principles. One Foundation for Life

01

C

Confidence

Believe in yourself and have the courage to try.

02

O

Objectives

Know where you want to go and learn how to work towards it.

03

D

Discipline

Do what needs to be done, even when you do not feel like doing it.

04

E

Excellence

Do not chase perfection. Keep becoming better.

Children don't only need protection from difficulty. They need to be prepared for it.

C.O.D.E. of Conduct® connects lessons learned through martial arts with the challenges children experience at home, at school and eventually in adult life. The goal is not simply to create better Jiu-Jitsu students. The goal is to help create capable, confident and disciplined young people.

Stories and Ideas for Raising Stronger Children

THE GRAND TITLE

A children’s story about Jiu-Jitsu, character and what it really means to win.

The Grand Title introduces children to important lessons through the world of Jiu-Jitsu. It is a story about learning, growing, facing challenges and discovering that the most valuable things we earn are not always medals, trophies or belts.

The greatest victories are often the changes that take place inside us.

C.O.D.E. OF CONDUCT

A Framework for Raising Stronger, More Capable Children

A practical book for parents, coaches and educators built around Confidence, Objectives, Discipline and Excellence. It explores how adults can help children develop the character and skills needed to deal with difficulty, responsibility, failure, pressure and eventually independence.

THE PHILOSOPHY

PREPARE CHILDREN FOR LIFE

Failure. Pressure. Competition. Rejection. Responsibility.
We cannot remove every difficulty from their path.
But we can prepare them to face it.
ANTARA JIU JITSU

Where the Philosophy Is Put Into Practice

Amin is the founder and Head Coach of Antara Jiu Jitsu Academy in Dubai, where Jiu-Jitsu instruction and the C.O.D.E. of Conduct® methodology are brought together under one teaching system.
WORK WITH AMIN

Let’s Build Something Meaningful

Amin is available for selected projects involving:
Martial arts education
Youth development
Parent education
Coach education
Jiu-Jitsu programs
Schools and youth organizations
Speaking engagements
C.O.D.E. of Conduct partnerships
Media enquiries
Contact

Get In Touch

For speaking, collaborations, media enquiries, educational projects or C.O.D.E. of Conduct® partnerships, please get in touch.

Email
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